Local Business Creates Boardshorts for Lifeguards
Ocean City, NJ—Leiki Boardshort Co., creators of high quality, fast-drying and comfortable boardshorts, has created a specially designed boardshort for beach patrols. Adopted by beach patrols in several New Jersey beaches, including Atlantic City, Barnegat Light, Brigantine, Ocean City, and Upper Township/Strathmere, as well as Long Beach, NY, Leiki boardshorts provide the best in durability and design for the men and women protecting our coastline.
“These are my go-to boardies for racing, work, and just chillin’ out. Lightweight with the perfect combination of strength and durability,” says Lieutenant Bryan Theiss of the Ocean City, NJ Beach Patrol. “I won’t wear anything else…I love these boardshorts.”
The Leiki “Rescue Shorts” were created to fill a need in the beach community. Proponents of ocean awareness and beach safety, Leiki founders were determined to outfit guards with the best possible shorts for their line of work.
“Many of the lifeguards I have spoken to throughout the years voice displeasure with the boardshorts they’ve been wearing,” says Leiki co-founder Bill Law. “These people are the eyes and ears of the beach; they shouldn’t have to worry about being uncomfortable. They have lives to save.”
The result is a versatile, high performance “Rescue Short” available for men and women. Colors have included red, black, and blue, with the logos of beach patrols emblazoned on the right leg.
“These boardshorts are extremely comfortable and very high quality. I really enjoy the material—the quick dry technology is off the charts,” says Lieutenant Phil Cabasino of the Long Beach, NY Beach Patrol.
About Leiki Boardshort Co.
Leiki Boardshort Co. began producing their versatile boardshorts in 2018 under the collaboration of several partners. All surfers, and all parents, the team at Leiki celebrates beach culture, and is dedicated to creating absorbent, fast drying, stylish, and comfortable boardshorts for men, women and children. For more information visit https://leikiboardshort.co/